WHAT WE DO
Every research question requires a careful consideration of which methodologies are best suited to bring forward the most interesting, actionable answers. In order to help match your questions with the best methodology, we use a variety of research methods to learn from the audiences that matter - whether Customers, Prospects, Employees, Stakeholders or others.
Qualitative Research
As humans, we're wired to feel first and think second. And the best way to understand people's feelings and the 'why's' behind them is to engage in conversation, using active listening to get the most out of time spent learning. Based on the topic and desired tone of the conversation, we custom select the qualitative research methodology(ies) that will best help unlock the opportunities and understand the challenges that exist for our clients' brands, including:
One-on-one interviews*
Dyads/Triads/Focus groups*
Friendship groups*
Intercepts
Online journaling/diaries
*May be conducted either in-person or online
Topics We Often Tackle
Brand Equity/Brand Immersion
Brand Positioning Exploration
Product Name Exploration
Brand/Product Claims Exploration
Creative Territory/Campaign Exploration
Specialty Topic Deep-Dives
Quantitative Research Consultation
Sometimes, it's important to have large, statistically significant samples to help inform brand decisions. In these instances, and in partnership with a small group of quantitative research specialists, we consult on the design, analysis and reporting of quantitative market research studies including:
Attitudes, Awareness & Usage (AAU)
Brand Health Tracking
Brand Positioning
Product Naming/Product Claims Validation
Copy Testing
Employee Engagement
Specialty Topic Deep Dives
